AWEX at BAUMA CONEXPO Africa - September 201507/04/2016

South Africa being a world leader in the production of minerals and in the mining sector in general, it was only normal that the AWEX booked a stand at the 2nd edition of the BAUMA exhibition, managed by the organisers of the famous Munich Bauma Fair of Germany.

This prestigious fair, relatively new in South Africa, took place from 15 to 18 September on the grounds of the Johannesburg Expo Centre, in the south of the city. Its focus is on construction machinery, building material machines, mining machines and construction vehicles. Attracting 750 exhibitors and 15,000 trade visitors over 4 days, it was a fair not to be missed.

5 companies from Wallonia showed interest in the fair and were on display on the AWEX pavilion during these 4 days. In total, there were 11 Belgian exhibitors at the fair, next to companies from China, Germany, the U.K., Italy, India, United States, France, Turkey and Spain.

3 of the companies, IEM Power Systems, Stappert-Intramet and Gantrex are already present in South Africa, via distributors. During the fair, they met with their partners and establish new commercial contacts with potential customers.

For the other 2 exhibitors, Boostcode and C.B.V., it was their first approach of the South African market. It was a learning experience and time well spent to evaluate the market potential and establish the 1st contacts.