• Belgian Market Day at Fourways Farmers Market

AWEX proud sponsor of the 4th edition of the Belgian Market Day15/10/2017

On Saturday 7 October 2017, the Fourways Farmers Market in Joburg was hosting the 4th edition of the “Belgian Market Day”, organised by the Belgian Chamber of Commerce for Southern Africa. The AWEX, the representation of the economic interests of Wallonia in South Africa, was naturally present, amongst the other 50 stallholders.

Since 2013, when the organisers came with the idea of a Belgian market, AWEX has been on board of this initiative. The idea for this market is to showcase companies that are present in South Africa, selling Belgian products or Belgian individuals who have started their own business in the country.

Since its induction, the market has welcomed over 2000 guests at every edition, showing the great interest of the South African public for our small country.

“The AWEX is a proud sponsor of this initiative since the beginning as we see it as a unique opportunity for Belgian products to find a broader audience in a very relaxing environment” says Claudine Vandenabeele, Trade & Investment Advisor at AWEX Johannesburg. “

This year, we have to highlight some successful stories of collaboration between Belgium and South Africa. Among them, Chocoloza a South African chocolatier who was inspired by the Belgian “pralines” and decided to produce them here in Joburg with only the finest ingredients. Then there is “Aux Petit Four”, a catering business specialized in cakes and brownies, using only the best Belgian chocolate. The “Gaufre de Liège” is another delicacy from the South of Belgium, a thicker and sweeter version of the Brussels waffle. Von Pickartz, the brainchild of a South African, was baking those delicious waffles following the strict recipe that makes them so yummy ! And then we can’t ignore the Belgian beers, they are always big crowd-pleasers! La Chouffe, Leffe and Léopold7, amongst the most famous beers originating from Wallonia, were available to beer lovers.

“AWEX is already looking forward to the 5th edition of the Belgian market” says Vandenabeele.” In the meantime, if you are looking at sourcing or importing any product from Wallonia, please give us a call, we will gladly help you and put you in contact with the right partners” she says.