Eternum - Timeless elegance on every table14/04/2023

Founded in 1924, Eternum is currently one of the top 5 cutlery manufacturers in the world. This proud, innovative company based in Gembloux, Belgium’s historic cutlery capital, exports its products to more than 70 countries and 5 continents. It is now undergoing a complete rebrand for its 100th anniversary. 

Eternum specialises in the design, production and distribution of high-end cutlery and table accessories, made from stainless steel. The company caters to both the hospitality and retail sectors. Thanks to a well-established network of sales representatives, together with a robust supply chain, the company’s Gembloux plant annually supplies more than 20 million cutlery products all over the world. 

“The Signature, Classic and Young collections together include more than 50 original designs, made of 18/10 and 18/0 stainless steel by well-known tableware designers. These products can be personalised on demand, be it by engraving a logo, by changing the colour to copper, champagne or black, or by applying a vintage effect to the product,” said Brice Visart, Eternum’s Head of Operations. “Not only are these collections both unique and timeless, but they also meet the most demanding criteria in terms of ergonomics, quality and durability.” Eternum also offers a range of more than thirty sturdy yet elegant steak knives, including both serrated and straight edge variants. 

From the sophisticated tables of well-known chefs and restaurant owners to jam-packed school canteens, this Belgian SME has carved out a special place for itself in the cutlery industry, all thanks to the know-how of its company experts and their understanding of the challenges specific to the different sectors that they cater to.  

Bought by another Belgian family last year, Eternum is getting a makeover on the eve of its 100th anniversary and “is counting on its team of 10 or so sales representatives to explore new markets and ensure that the brand keeps on expanding on the global stage,” Visart said. 

Eternum is actively searching for new partners in South Africa, a country where the growing tourism sector will certainly need Eternum's very fine cutlery. If you are interested in this company, please contact Sebastien Farra from the Export Department, on a prospection mission from April to May, at export2@eternum.com or take contact with the Wallonia Trade Commission at johanneburg@awex-wallonia.com.   

Source: WAB – Spring 2023